Established in 1995, Bellvilles Fashion Co, Ltd (“Bellvilles”) is a well-recognized retailer of women’s apparel in China. The Bellvilles clothing lines are targeted at 25 - 40 year-old white-collar females. As one of the earliest entrants to the mid/high-end women’s apparel market, Bellvilles has already established considerable brand equity and a loyal clientele base. The company has over 300 stores nationwide, covering most capital cities as well as major second- and third-tier cities.
Milestone was the sole investor in a round of equity financing for Bellvilles in April 2010.